Money and our spending behavior

When do you Choose Generics over Name Brands?
Money and our decisions can be a very interesting topic. Carl Richards is a dynamic financial professional to follow if you are intrigued by money and how it affects our behaviors. He is known for insightful but easy to understand graphics that help us all recognize and understand our relationship with money. He does a great job paring down investment concepts into extremely simple but very powerful graphics. One interesting concept he promotes is that “investment success is not about skill, it’s about BEHAVIOR”
His website is BehaviorGap.com. He writes a weekly column for the New York Times and published a book, The Behavior Gap.
I think you will find following him worth the time.